Welcome to your comprehensive guide on how to get listed on BookBub! BookBub is a powerful platform that allows authors, publishers, and other publishing professionals to reach millions of avid readers. By getting your book listed on BookBub, you can significantly boost its visibility and increase book sales. In this guide, we will walk you through the easy steps to get listed on BookBub, providing you with valuable tips along the way.
Getting listed on BookBub may seem like a daunting task, but fear not! We’ve broken down the process into simple steps that anyone can follow. Whether you’re a seasoned author or just starting out, this guide will equip you with the knowledge and strategies needed to navigate the BookBub listing process with ease. So, let’s dive in and get your book showcased on BookBub!
- Getting your book listed on BookBub can significantly increase its visibility and boost book sales.
- Follow the easy steps outlined in this guide to get listed on BookBub.
- Use the provided tips to optimize your BookBub listing and reach your target audience.
- Monitor and adjust your BookBub campaign to achieve the best results.
- By getting listed on BookBub, you can maximize your book’s exposure and attract more readers.
Step 1: Log in to your dashboard
To get started with BookBub Ads, you need to log in to your dashboard on the BookBub website. Your dashboard is where you manage all of your BookBub promotions and campaigns. This is also where you can access resources and information specifically for authors.
Logging in is easy. Simply go to the BookBub website and click on the “Log In” button at the top right corner of the page. Enter your email address and password, then click the “Log In” button.
Once you’re logged in, you’ll be taken to your dashboard where you can see an overview of your account and recent activity. From here, you can navigate to the BookBub Ads tab in the side navigation to start creating your ad campaign.
Create an Ad
In the BookBub Ads tab, you’ll find a button that says “Create an Ad”. Click on this button to begin the process of setting up your ad campaign. This will take you to the ad creation page where you can customize your campaign to reach your target audience.
“BookBub Ads allows authors, publishers, and other publishing professionals to reach millions of power readers through dedicated ad space in BookBub’s daily emails.”
BookBub Author Resources
While you’re in your dashboard, take advantage of the resources available to authors. BookBub offers a wealth of information to help you optimize your ads and maximize your results. You can find guides, case studies, and best practices to ensure you’re making the most of your BookBub Ads campaigns.
Step 2: Create a new ad
Now that you’re logged in to your BookBub Ads dashboard, it’s time to create a new ad campaign. Follow these steps to get started:
- Click on the “BookBub Ads” tab in the side navigation.
- Next, click on the “Create an Ad” button.
By clicking on “Create an Ad,” you’ll be directed to a page where you can start building your ad and defining your campaign goals.
Choosing your target readers
One of the first decisions you’ll make when creating a new ad is choosing the type of readers you want to target. BookBub offers various targeting options to help you reach the most relevant audience for your book.
You can select the readers’ preferences based on factors such as genre, author, or category. This will ensure that your ad is shown to readers who are most likely to be interested in your book.
Searching for the book to promote
After choosing your target readers, you’ll need to search for the book you want to promote. You can search using the book’s ISBN, ASIN, or title. Once you find the right book, you can proceed to the next step of creating your ad.
|Reach readers who are fans of specific authors.
|Reach readers interested in specific book categories.
|Combine both author and category targeting for a narrower audience.
By utilizing these targeting options, you can ensure that your ad is seen by the right readers who are more likely to engage with your book and convert into sales.
With a clear understanding of how to create a new ad campaign and target the right readers, let’s move on to the next step of designing your ad creative.
Step 3: Design your ad creative
Now that you’ve selected your target audience and book, it’s time to design your ad creative. This is where you can make your book stand out and capture readers’ attention. BookBub Ads offers two options for designing your ad creative:
Option 1: Upload your own custom ad creative
If you already have a captivating ad image or design, you can simply upload it to BookBub Ads. Make sure your image is in the recommended dimensions and file size for optimal display. Additionally, consider using compelling visuals that represent your book and grab readers’ attention. Don’t forget to include important details such as the book cover, price, and any awards or accolades.
Option 2: Use BookBub’s in-form creative builder
If you don’t have a custom ad design or prefer a more streamlined process, BookBub offers an in-form creative builder. This tool allows you to create visually appealing ad creative directly within the platform. You can choose from a variety of pre-designed templates and customize them with your book’s cover image, pricing information, and catchy taglines. The in-form creative builder simplifies the design process while still ensuring eye-catching ad creative.
Remember to keep your ad creative clear, concise, and visually engaging. Avoid cluttering the design with too much text or overwhelming graphics. Focus on highlighting the unique selling points of your book and enticing readers to click through and learn more.
|Benefits of custom ad creative
|Benefits of using the in-form creative builder
|Allows for unique and personalized design
|Streamlines the ad creation process
|Enables you to showcase your book’s branding
|Offers a variety of pre-designed templates
|Allows for more creative freedom and customization
|Simplifies the design process for beginners
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs
Remember, your ad creative is the first impression readers will have of your book. Take the time to create a visually appealing and compelling design that accurately represents your book’s content and captivates your target audience.
Step 4: Set the click-through link(s)
Now that you have created your ad creative, it’s time to set the click-through link(s) for your BookBub ad. Your click-through links determine where readers will be directed when they click on your ad, so it’s important to choose the right destination for maximum effectiveness.
If you have selected a specific book to promote, BookBub Ads can automatically pull in retailer links for that book. This means that when readers click on your ad, they will be directed to the book’s page on the relevant retailer website. This is a great option if you want to drive traffic and sales directly to your book.
However, if you prefer to manually add your book’s URLs, you can do so in this step. This gives you more control over where readers are directed when they click on your ad. You can link to your book’s page on multiple retailers or even your own website. It’s a flexible option that allows you to tailor your ad campaign to your specific goals and objectives.
|Click-through Link Option
|Automatically pulled retailer links
|Directs readers to the book’s page on the relevant retailer website
|Manually added URLs
|Allows you to link to your book’s page on multiple retailers or your own website
When selecting your click-through link(s), it’s important to consider your target audience and their preferences. If you’re promoting a book to a specific region or targeting a specific retailer, make sure to include links that align with your targeting strategy. By directing readers to the right destination, you can increase the chances of conversions and achieve your desired outcomes.
- Set the click-through link(s) for your BookBub ad to determine where readers will be directed when they click on your ad.
- Choose between automatically pulled retailer links or manually added URLs to link to your book’s page.
- Consider your target audience and their preferences when selecting your click-through link(s).
By setting the right click-through link(s), you can guide readers to the desired destination and maximize the impact of your BookBub Ad. This step is crucial in ensuring that your ad campaign effectively drives traffic, boosts book sales, and reaches your marketing goals.
Step 5: Refine your audience targeting
Once you have created your ad creative, it’s time to refine your audience targeting on BookBub Ads. This step is crucial in reaching the right readers who are most likely to be interested in your book. BookBub Ads offers two options for targeting: author targeting and category targeting.
Author targeting allows you to reach readers who are fans of specific authors. You can choose to target one or multiple authors whose readers would be a good fit for your book. This option is particularly useful if your book is similar to or appeals to fans of other authors in your genre.
Category targeting allows you to reach readers who are interested in specific book categories. You can select one or multiple categories that align with the genre or theme of your book. This option helps you target a broader audience who may be interested in discovering new books within their preferred genres.
|Reach readers who are fans of specific authors
|Reach readers interested in specific book categories
For a more precise audience targeting, you can combine both author and category targeting options. This allows you to narrow down your audience and increase the chances of reaching readers who have a higher likelihood of being interested in your book. When refining your audience targeting, consider the demographics, interests, and reading preferences of your ideal readers.
Step 6: Set a schedule and budget
Setting a schedule and budget is a crucial step in running a successful BookBub Ads campaign. It allows you to determine when your ad will run and how much you’re willing to spend on it. By strategically planning your schedule and budget, you can ensure your ad reaches the right audience and maximizes its impact.
When setting a schedule, you have two options: specific dates or continuous running. If you choose specific dates, you can select the start and end dates for your ad campaign. This is useful if you have a limited promotional period or want to align your ad with a specific event or book release. On the other hand, if you choose continuous running, your ad will run indefinitely until you manually stop it.
In terms of budget, consider your marketing goals and objectives. How much are you willing to invest in your ad campaign? BookBub Ads allows you to set a daily budget or a lifetime budget. A daily budget refers to the maximum amount you’re willing to spend each day on your ad, while a lifetime budget represents the total amount you’re willing to invest throughout the duration of your campaign. Keep in mind that competitive bids may require higher budgets to achieve desired visibility.
|Select start and end dates for your ad campaign
|Your ad will run indefinitely until manually stopped
|Maximum amount to spend each day on your ad
|Total amount to invest throughout the campaign
Remember that monitoring your campaign’s performance is essential. Regularly review the metrics provided by BookBub Ads, such as impressions served, total clicks, and click-through rates. This data will help you assess the effectiveness of your campaign and make any necessary adjustments to your schedule or budget. By continuously optimizing your ad campaign, you can drive better results and achieve your marketing objectives.
Step 7: Set your bid
Setting your bid is a crucial step in optimizing your BookBub Ads campaign. Your bid determines how competitive your ad is in the auction and can directly impact the visibility and reach of your ad. BookBub Ads offers two bidding strategies: cost-per-click (CPC) and cost-per-thousand-impressions (CPM).
Bidding Strategy: Cost-Per-Click (CPC)
With CPC bidding, you will pay for each click on your ad. This bidding strategy is ideal if your primary goal is to drive traffic to specific landing pages or product pages. You can set a maximum bid amount to control your spending and adjust your bid over time based on the performance of your ad.
Bidding Strategy: Cost-Per-Thousand-Impressions (CPM)
CPM bidding is based on impressions, meaning you pay for every thousand times your ad is shown to BookBub readers. This strategy is effective for increasing brand visibility and awareness. With CPM bidding, you can set a maximum bid amount and optimize your bid based on the number of impressions your ad receives.
When choosing your bidding strategy, consider your campaign goals and budget. If you want to drive clicks and conversions, CPC bidding may be the best choice. If you want to increase visibility and reach, CPM bidding can help you achieve that. Monitor the performance of your ads and make adjustments to your bid as necessary to maximize results.
|Control over spending
|Less visibility for budget-conscious campaigns
|Increased brand visibility
|No guarantee of clicks or conversions
Table: Pros and Cons of Bidding Strategies
Step 8: Name your ad
Giving your ad a name is an important step in organizing and tracking your campaigns. The ad name is visible only to you in your BookBub Ads dashboard, but it plays a crucial role in distinguishing between different campaigns and making it easier to search for specific ads. Choose a naming convention that makes sense to you and reflects the unique characteristics of each ad.
“Summer Romance 2022 Promotion”
By including relevant information like the season, genre, and target audience in the ad name, you can quickly identify and analyze the performance of each campaign. This can be especially helpful if you’re running multiple ads simultaneously or promoting different books across various genres. Remember, a well-organized campaign can save you time and effort in the long run.
Table: Ad Naming Best Practices
|Include key details such as genre, target audience, or promotion period to easily identify the ad’s purpose.
|Use consistent formatting
|Establish a consistent naming convention for all your ads to maintain organization and streamline analysis.
|Avoid generic names and provide enough information to differentiate between similar campaigns.
|If you’re targeting specific regions or markets, consider including localization details in the ad name.
By following these best practices, you can easily identify and analyze the performance of your BookBub Ads campaigns. Remember, a well-structured ad naming strategy will help you stay organized and make data-driven decisions to optimize your advertising efforts.
Step 9: Monitor and Edit Your Campaign
Once your BookBub Ads campaign is live, it’s crucial to regularly monitor its performance and make necessary edits to optimize its effectiveness. By keeping a close eye on your campaign, you can evaluate its success and make data-driven decisions to improve your results.
Tracking Performance Metrics
To assess the performance of your campaign, navigate to the BookBub Ads section of your dashboard. Here, you’ll find valuable metrics that provide insights into its reach and engagement. Key performance indicators (KPIs) to monitor include impressions served, total clicks, click-through rates (CTR), and conversions.
Impressions served indicate how many times your ad was displayed to potential readers. Total clicks represent the number of times readers interacted with your ad. CTR is the percentage of ad views that resulted in clicks. Conversions refer to the number of successful actions taken, such as book purchases or sign-ups for your mailing list.
By evaluating these metrics, you can identify patterns, trends, and areas for improvement. For example, if your CTR is low, you may need to reconsider your ad’s design or messaging to make it more enticing to readers. Similarly, if conversions are below expectations, it may be worth reassessing your target audience or adjusting your bidding strategy.
Remember that monitoring your campaign is an ongoing process. Continuously analyzing and adapting your approach based on performance data will enable you to optimize your BookBub Ads campaign and maximize its impact.
|The number of times your ad was displayed to potential readers
|The number of times readers interacted with your ad
|Click-Through Rate (CTR)
|The percentage of ad views that resulted in clicks
|The number of successful actions taken, such as book purchases or sign-ups
Getting listed on BookBub through their ad platform can be a valuable tool for authors looking to increase visibility and boost book sales. By following the steps outlined in this guide, you can create effective BookBub Ads campaigns that target the right readers and maximize your budget.
Remember to continuously monitor and optimize your campaigns to achieve the best results. BookBub Ads offers a variety of advertising options to help you reach your goals. Whether you choose to target specific authors or book categories, set a schedule and budget, or select a bidding strategy, BookBub Ads provides the flexibility to tailor your campaigns to your needs.
Utilize the resources and information available in your BookBub dashboard to make data-driven decisions and refine your advertising strategies. With BookBub’s wide reach and engaged audience, you have the opportunity to connect with millions of power readers who are actively looking for their next great read.
How can BookBub Ads help authors and publishers?
BookBub Ads allows authors, publishers, and other publishing professionals to reach millions of power readers through dedicated ad space in BookBub’s daily emails.
Where do I need to log in to access BookBub Ads?
You can log in to your BookBub Ads dashboard on the BookBub website.
What is the first step to set up a BookBub Ads campaign?
The first step is to log in to your BookBub Ads dashboard on the BookBub website.
How do I create a new ad campaign on BookBub Ads?
After logging in to your dashboard, navigate to the BookBub Ads tab in the side navigation and click on the “Create an Ad” button.
Can I use my own custom ad creative for my BookBub Ads campaign?
Yes, you have the option to upload your own custom ad creative or use BookBub’s in-form creative builder.
How can I target specific regions and retailers for my ad campaign?
You can target specific regions and retailers by setting your ad’s click-through links or selecting the desired options during the campaign setup.
What are the two audience targeting options available on BookBub Ads?
The two audience targeting options are author targeting, which focuses on reaching fans of specific authors, and category targeting, which reaches readers interested in specific book categories.
How can I determine when my ad will run and how much I’m willing to spend?
You can set a schedule and budget for your ad campaign, choosing specific start and end dates or running your ad continuously.
What are the two bidding strategies available on BookBub Ads?
The two bidding strategies are cost-per-click (CPC), where you pay for each click on your ad, and cost-per-thousand-impressions (CPM), where you pay for impressions.
Why is it important to give my ad a name?
Giving your ad a name helps with tracking and organization, allowing you to distinguish between different campaigns and easily search for specific ads.
How can I monitor the performance of my BookBub Ads campaign?
You can monitor the performance of your campaign through the BookBub Ads section of your dashboard, where you can view impressions served, total clicks, click-through rates, and more.
How can getting listed on BookBub through their ad platform benefit authors?
Getting listed on BookBub through their ad platform can increase visibility and boost book sales for authors.